0次浏览 发布时间：2025-06-12 22:06:00
On June 6th, the "2025 Guangdong Lychee Festival and Guangdong Lychee Global Tasting Carnival" went viral across Chinese social media, inviting the world to savor the signature fruit of Guangdong. Just three days later, the province brought its sweet bounty northward, launching a lychee-themed event in Gansu Province to share the taste of Lingnan with local consumers. According to local authorities, agricultural cooperation between Guangdong and Gansu has achieved remarkable results. At agricultural wholesale markets in Lanzhou, truckloads of lychees transported via cold-chain logistics sold out within just four to five hours.
During field visits to several supermarkets in Lanzhou, reporters found Guangdong lychees prominently displayed. At the checkout counters, streams of customers waited in line with bags of lychees in hand. Store staff were kept busy restocking shelves, as lychee displays were often emptied within just half a day due to brisk sales. On the final day of China's national college entrance exam, a popular internet influencer handed out lychees for free in Lanzhou, sending wishes to examinees with the pun "gao zong" (a play on "zongzi" and "high scores") and promoting Guangdong's "lychee-powered" cheer of good luck.
To ensure consumers across China and the globe can enjoy the freshest lychees, Guangdong has significantly expanded its cold storage infrastructure in recent years. More than 1,700 such facilities have been built, effectively addressing the "first kilometer" bottleneck in the upward movement of agricultural products. The province has also promoted ultra-low temperature freezing technologies to preserve lychee freshness via scientific means. Thanks to these efforts, lychees picked in southern Guangdong can now arrive at consumers' tables in Lanzhou by the very next day.
New marketing models are also taking shape. One such initiative, the smart-ordering platform "I Have a Lychee Tree in Guangdong", allows users to reserve lychee trees and monitor fruit growth in real time via mobile phone. When the fruit ripens, customers can either pick the lychees with friends under the tree or have farmers harvest and deliver them fresh to their doorstep.
By integrating AI and low-altitude drone technologies, this platform has digitally upgraded over 20,000 mu of core lychee orchards, assigning each of the more than 400,000 premium trees a unique QR-coded "electronic ID." This digital leap is accelerating the modernization and intelligent development of Guangdong's lychee industry.
Source: Lingnan On the Cloud
广东佳荔北上，兰州也能日啖荔枝三百颗
6月6日，广东“6·6给‘荔’节——广东荔枝全球品鲜嘉年华”喊全网吃广东荔枝，邀全球共赴广东佳果盛宴。6月9日，广东带着岭南山水孕育的甜蜜组团北上，在甘肃开启一场甜蜜盛宴。据介绍，广东与甘肃两省农产品交流合作成效显著，在兰州市农批市场，一辆辆大冷链车柜满载广东荔枝，四五小时就被抢购一空。
记者在兰州多个商超调研看到，广东荔枝被摆在显眼位置，收银台前，提着荔枝等待结账的顾客络绎不绝。超市工作人员忙于补货，荔枝堆头常常半天就抢购一空。此外，高考最后一天，网红大V“小明正能量”在兰州免费发放荔枝，寄语助力考生“高粽”，为广东荔枝宣传，鼓励考生多拿荔枝“给荔”加油。
为了让全国乃至全球的消费者尝到最新鲜的荔枝，近年来，广东大力推进农产品产地冷藏保鲜设施建设，新建了1700余个农产品产地冷藏保鲜设施，补齐了农产品上行“最先一公里”短板。开展荔枝超低温冷冻锁鲜技术研发及应用推广，推进科技赋能荔枝锁鲜。从广东最南端粤西产区摘下来的荔枝，经过冷链运输，第二天就可送达兰州消费者手中。
目前，广东正持续开展一系列新营销活动。如“我在广东有棵荔枝树”智慧订购平台，用户订购荔枝树后，可通过手机实时看到预定的荔枝树果子生长情况，荔枝成熟时可约三五知己树下摘荔品荔，也可以由果农将该树上的果子摘下及时快递到家。
该平台将AI与低空技术融合，对2万余亩核心产区果园进行“一树一码”数字化升级，为40余万株优质荔枝树赋予专属电子“身份证”，进一步推动了荔枝产业的现代化与智能化发展。
文｜记者 潘亮 许悦 实习生 吕文敏
图｜记者 蔡嘉鸿
翻译丨杨钧雅
审校丨林佳岱
